The Federal Chamber of Automotive Industries (FCAI), the peak body for the automotive industry in Australia, today released new vehicle sales figures for calendar year 2020.
A total of 916,968 vehicles were sold across the period, down 13.7 per cent on calendar year 2019 when 1,062,867 vehicles were sold. The decline of 13.7 per cent was not unexpected and is attributed to the financial impact of the COVID-19 pandemic.
However, the new vehicle market in Australia is now showing positive signs of growth. December 2020 recorded 95,652 sales, a 13.5 per cent increase over the same period in December 2019 when 84,239 were sold. This result follows a similar upturn in November 2020, when sales of 95,205 vehicles, a 12.4 per cent gain over November 2019, were recorded.
FCAI chief executive, Tony Weber, said signs of the recovery of the new vehicle market were welcomed by automotive brands.
“COVID-19 has brought a health crisis and a corresponding economic crisis to the world during 2020,” Mr Weber said.
“And along with the rest of Australia, automotive brands and their dealer networks have found the last twelve months an extremely challenging period.
“The automotive industry in Australia accounts for more than 60,000 employees, with over 4,000 dealerships across the country. The contribution made by these businesses is critically important to the economic wellbeing of communities across Australia.
“It is therefore with great relief that the industry, along with the general economy, is finally noting some positive signs within the market.”
Full year 2020 figures
During the year, Australia’s love of the SUV and the great Aussie ute continued, with yet another increase in share for these two popular segments.
SUVs claimed 49.6 per cent of the market during 2020, an increase from 45.5 per cent market share in 2019. A total of 454,701 SUVs were sold during the year, down 5.9 per cent on full year 2019.
Light Commercial Vehicles continued to enjoy strong popularity in 2020, claiming 22.4 per cent market share. A total of 205,597 vehicles sold, down 8.9 per cent on full year 2019.
Passenger vehicle numbers totalled 222,103 vehicles, for 24.2 per cent of the market in 2020. Total Passenger vehicles sold were down 29.7 per cent on full year 2019.
The highest selling brand for the year was Toyota, with an impressive 204,801 vehicles sold for 22.3 per cent market share. In second place was Mazda (85,640 sales for 9.3 per cent market share), Hyundai (64,807 sales for 7.1 per cent market share), Ford (59,601 sales for 6.5 per cent market share), and Mitsubishi (58,335 sales for 6.4 per cent market share).
It’s interesting to note that out of the top ten vehicles for the year, seven of them were either SUVs or LCVs. The top selling vehicle for the year was the Toyota HiLux with 45,176 sales, Ford Ranger with 40,973 sales, Toyota RAV4 with 38,537 sales, Toyota Corolla with 25,882 sales, Toyota Landcruiser with 25,142 sales, Mazda CX-5 with 21,979 sales, Hyundai i30 with 20,734 sales, Mitsubishi Triton with 18,136 sales, Toyota Prado with 18,034 sales and Kia Cerato with 17,559 sales.
VFACTS DECEMBER 2020
Summary by Class:
- The December 2020 market of 95,652 new vehicle sales is an increase of 11,413 vehicle sales or 13.5% on December 2019 (84,239) vehicle sales. December 2020 had 23 selling days compared to December 2019 with 24, but this resulted in an increase of 648.8 vehicle sales per day.
- The Passenger Vehicle Market is down by 2,500 vehicle sales (-11.1%) over the same month last year; the Sports Utility Market is up by 9,607 vehicle sales
(24.1%); the Light Commercial Market is up by 4,028 vehicle sales (21.6%); and the Heavy Commercial Vehicle Market is up by 278 vehicle sales (8.6%) versus
- Toyota was market leader in December, followed by Mazda and Hyundai. Toyota led Mazda with a margin of 14,914 vehicle sales and 15.6 market share points.